They often have elements of musk and sandalwood, making them a great choice for men looking to reflect strength and confidence.Ĭitrus scents: Citrus scents are a great choice for men who want to make a bold statement. Woody scents: Woody colognes are known for their ability to bring out the natural masculinity in a man. Men & Women List Their Fave’s For 2023 The Most Popular Cologneįollowing are the most popular cologne trends among men in 2023: In contrast to the heavy, musky perfumes your grandfather wore many popular colognes feature bright citruses like bergamot, lemon, or grapefruit. However, I was surprised by how many of these best-sellers are classics. Many of them have been reformulated over the years but I was still pleasantly surprised to see so many classic scents are still selling well. With all the fragrances launches and emerging niche players, I tend to think of the cologne landscape as constantly changing. However, they have already proved to be the most popular men’s colognes, as you can see from this list. Many credit Cool Water with being the first aquatic when it launched in 1988. The first trend I noticed is how many of the most popular men’s colognes fall into the aquatics family. These colognes are designed to replicate the smells of the seaside, from salty air to sea to marine plants.
Aquatic Aromatics are Well Represented on the Best-Seller List
There are several noteworthy trends to explore in more detail. Based on this list, we can start to get a sense of where men’s fragrance is.
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